HI, I'M COURTNEY!
I grew up on a family farm in the small town of Rockford, Michigan. Always known as a fiery and inquisitive redhead, I was driven at a young age to be independent, passionate, and continuously pursuing my next adventure.
My independence and insatiable hunger for knowledge eventually lead me to where I am today. I now help small to mid-size companies strategize, plan, and optimize for sustainable growth.
Prior to launching my consulting company, I spent my career developing and executing sales and marketing strategies to drive revenue, foster relationships, and build brand awareness for companies of diverse sizes, cultures and industries.
Having seen all sides of sales and marketing, from client facing roles, to behind the scenes data driven roles, and larger positions overseeing strategy, I have a unique marketing lens that allows me to recognize gaps and areas to improve efficiency. My relevant experience with business leaders across various markets, combined with passion for keeping it real, enables me to recommend best practices and provide tools to implement strategic, yet practical solutions.
Between projects I get back to my roots by staying active, exploring the outdoors, spending time with family, and pursuing passions that connect me to my most authentic self - yoga, horses and music.
WHAT I DO
When it comes to marketing, it’s hard to know where to start. Many businesses jump right in to tactics such as social media and paying for PPC ads without putting much strategy behind it. When using tactics that aren’t tied to goals, you are basically throwing money and resources out the window, similarly to throwing darts at a wall, hoping something sticks. I can help you take a step back, look at the big picture, and provide an actual plan to get the most out of your marketing investments and achieve your goals.